Hi I’m Andrea!

Currently, as the MarTech Content Coordinator at RaceTrac I direct my focus on optimizing web content and aligning digital campaigns with organizational goals. With expertise in social media management, I ensure effective communication and performance tracking through meticulous content methodologies and reporting.

Leading the social media strategy for NEABPD, I've crafted a robust approach to digital engagement, bolstering our online presence significantly. My competencies in paid social media advertising and data-driven campaign optimization from Croud Atlanta enable me to contribute meaningfully to my teams and the broader digital marketing landscape. My drive is to harness these skills to foster impactful connections and elevate brand narratives.

Some notable work I have created, like my social media brand audit for Café Bustelo, is utilized in J.M. Smucker’s Social Media Center of Excellence!

  • RaceTrac- Content Coordinator

    Maintain and enhance website content using CMS, ensuring effective campaign communication and webpage optimization

    Knowledge in optimizing webpages for user experience and engagement, including the application of SEO best practices and content enhancements to improve site performance.

    Skills in developing and refining website content, including copywriting, imagery, and multimedia elements, to engage and inform visitors

    Michael Mackenzie Communications - Marketing Intern

    Implemented Search Engine Optimization (SEO) strategies to help boost clients’ brand visibility and relevance on Google Search Ads.

  • RaceTrac- MarTech Content Coordinator

    Establish content methodologies publish promotional pages on RaceTrac's Website

    Croud Atlanta - Digital Media Intern

    Plan and implement paid media campaigns, conduct audience research, and report industry trends

    Michael Mackenzie Communications - Marketing Intern

    Crafted on-air radio advertisements that were aired during Braves home games on 680thefan

    Skechers - Sales Assocaite

    Executed specific product placing designs set out by the Skechers Marketing team.

  • Croud Atlanta - Digital Media Intern

    Plan and implement paid media campaigns on Facebook, LinkedIn, Instagram, TikTok, Google Ads and Pinterest

    National Education Alliance for Borderline Personality Disorder - Social Media Team Lead

    Lead the creation and implementation of a new social media strategy for the NEABPD social media profiles on LinkedIn, Facebook, and Instagram.

    Executing a new social media content strategy and researching social media through social listening and brand audit.

    Clemson Social Media Listening Center - Digital Strategy Intern

    Conduct audience research, and report industry trends

    Develop knowledge of social media tools such as Sprinklr.

    Conducted social media listening analysis for clients based on content, demographics, sentiment, and engagement across various social media platforms.

    Michael Mackenzie Communications - Marketing Intern

    Developed client’s social media strategies to encapsulate their brand and target consumers.

    Name Image and Likeness Marketing Agency - Social Media Coordinator

    Consulted with startup Name, Image and Likeness Marketing Agency on social and digital media platform strategies.

  • Croud Atlanta - Digital Media Intern Optimize paid search, paid social, programmatic media, and retargeting campaigns through data analysis

    Analyze data, create PPC/SEM strategies, manage tracking, and produce client reports

    Clemson University Social Media Listening Center - Digital Strategy Intern

    Conducted deep-dive analyses using Sprinklr, providing data-driven recommendations to optimize social media strategies and improve customer engagement.

    Michael Mackenzie Communications - Marketing Intern

    Obtained certifications for Google Analytics, Google Ads Search, LinkedIn Content & Creative Design

  • Currently, I work at RaceTrac Support Center as the Marketing Technology Content Coordinator. I started in June 2024

    Worked at Croud Atlanta as a Digital Media Intern from May 2024-August 2024

    Worked at Clemson University Social Media Listening Center as a Digital Strategy Intern from January 2024- May 2024

    Worked as Peer Assistant Learning Leader at Clemson University, from August 2023- December 2023

    Worked at Michael Mackenzie Communications Marketing Agency as a Marketing Intern from May 2023 - August 2023

    Opened a Skechers retail location as a Sales Associate from Jun 2022 - September 2022

    Consulted with Name and Image Sports Agency, a Name Image and Likeness Agency for Collegiate Athletes, as a Social Media Coordinator from December 2021 - May 2022

Experience

Certifications

SEO Optimization

LinkedIn: What is SCRUM?

Sprinklr Marketing Research Analyst Pro

LinkedIn Content & Creative Design

Sprinklr Marketing Operations Pro

Digital Advertising

Featured Work

USTA & US Open

Social Insights Analysis White Paper

Café Bustelo

Social Media Brand Audit

Google P-Max

Paid Media Optimizations

Career Goals

My career goal is to become a respected digital marketer where I can leverage paid media analytics, advertising, and social media better to communicate various brand messages to their target consumers. I aim to collaborate with Marketing professionals and use my digital data expertise to drive positive change. In the short term, I aspire to secure an entry-level role in Marketing to gain practical experience and expand my network. My ultimate goal is to impact consumers meaningfully by contributing to more efficient and marketing-centric brands.

Contact Me!